Founding Documents

Uncle Clay’s House of Pure Aloha is built upon foundation of vision, mission, and values. ┬áThe following original documents have guided our past and will direct all of our future actions and efforts.


Our Vision
Our entire one world ohana connected, heart-to-heart, through Pure Aloha.

Our Mission
To inspire a movement of Pure Aloha
within one person, one relationship, one community at a time.

We do this by working together to create Hawaiian treat shops
where every single person who enters is truly treated as ohana
and original all-natural shave ice is crafted for pure enjoyment.

The Pure Aloha Oath
A personal commitment to living Pure Aloha
to be the Pure Aloha change.

Living the “Pure Aloha Way”
Embracing a lifestyle based on six core values
of love, peace, self-discovery, belief, humility, and effort.

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