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Uncle Clay: "Your" Hawaiian Uncle

“I wanna own this store someday!”

The simple words spoken by a young little boy named Clay growing up in a small neighborhood in Hawai’i… and marking the beginning of a dream that has turned into so much more.

For the past 25 years Uncle Clay has shared countless hugs, laughs and tears with OVER ONE HUNDRED THOUSAND guests at Uncle Clay’s House of Pure Aloha (HOPA) in Honolulu, Hawai’i.

“Guests from every walk of life and every part of the world have visited Uncle Clay.

They’ve all left feeling better after experiencing Uncle Clay’s heartfelt Pure Aloha.”
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📺 AS SEEN ON NETFlix’s “Somebody Feed Phil”

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#UncleFedPhil

Missed the episode? It's streaming now on Netflix. Season Four on the Hawaii episode.

 
“I want people to get it. Not that it’s hard to get Hawai’i. There’s just so much beauty here. But there’s a lot more. It figures Uncle Clay would be the one to sum it up so perfectly. I’m just going to read you a little bit of what’s on the wall at the shave ice place... (reads from The Pure Aloha Oath)

So I want to thank Uncle Clay, and I want to thank everybody I met in Hawai’i from all over the world who come to make this place a real diverse and beautiful culture for setting an example of how we can be.”
— Phil Rosenthal
 
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visit HOPA in HONOLULU, Hawai’i

house open daily in ‘aina haina shopping center

Since opening our House in 2011, we’ve served hundreds of thousands of guests, from ages 1 to 100, from across the islands and the world.

 

THE original all-natural hawaiian shave ice

HOPA re-revolutionized Hawaii’s iconic snack by going back to its origins.

Using only premium all-natural ingredients for homemade syrups and locally made ice cream. Check out our menu.

5-STARs on YELP and TRIP ADVISOR

 
 
 

❤️ CAN’T MAKE THE TRIP? YOU CAN STILL EXPERIENCE PURE ALOHA NO MATTER WHERE YOU ARE… WITH A LITTLE HELP FROM UNCLE CLAY!

Watch: 7-MIN VIDEO TO learn the meaning of Pure Aloha & 'Ohana

 
 
 
 

Be Part of a Pure Aloha Movement, Decades in the Making!

A blast from the past. Uncle Clay at the former Doe Fang in 2008.

 

welcome to our one world ‘ohana

 

Ready to take the Pure Aloha pledge?

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Visit HOPA in honolulu, hawai’i!